The mission of The Healthcare Marketing Institute is to help Nurse Managers and Leaders succeed with best-practice healthcare management strategies and tactics.

The Institute was formed out of the realization that too many healthcare organizations lack strong "bench strength" in their management. They have many excellent clinicians, but few of them have the required management and operational skills needed to help their organizations succeed – especially with the daunting challenges facing healthcare today.

The key to success for most organizations is developing strong managers and leaders up, down, and across the organization.

For these reasons, The Healthcare Performance Institute has developed a proven, step-by-step system and methodology that gets results for Nurse Managers.

You can also contact us anytime for information about our consulting services and programs.

Leadership of The Healthcare Performance Institute includes:

Nancy McAward RN, BSN, MMHS. Since receiving her Masters Degree in Management of Human Services from Brandeis in 1984, Nancy has over 22 years of successful senior leadership experience in complex healthcare systems.

Nancy is unique in the healthcare world. She has a consistent track record of helping organizations turn around their financial performance while maintaining quality and service standards. She is experienced in JCAHO recertification, has a track record of successful negotiations and relationships with nursing unions, and is known for being a mentor to nursing managers and staff.

Unlike consultants who take a theoretical "house of cards" approach to management, Nancy is a strong nuts-and-bolts leader who understands what it takes to get results and improve performance in healthcare organizations. She also understands the ongoing challenges in healthcare and how to navigate them. Most importantly, she has tremendous respect and empathy for the role of the Nurse Manager, which inspired her to develop the Nurse Manager Performance Leadership Program with The Healthcare Performance Institute.

Andrew Neitlich. Andrew has nearly two decades of experience as a healthcare management consultant. He has worked with physicians, nurse managers, and executives at Partners Healthcare, Kaiser Permanente, Scripps Health Care System, Catholic Healthcare West, Fresenius (Dialysis Centers), and Tidewater Healthcare. He has specialized in strategic and operational improvement, and has helped numerous healthcare organizations become more productive while maintaining or improving quality of care.

Andrew received his MBA with distinction from Harvard Business School in 1991, and graduated summa cum laude from Harvard College in 1987. He is a frequent speaker to healthcare professionals on a variety of subjects, including critical thinking skills, performance improvement, informal power and influence, and leadership. He is the author of three books on business leadership.